About
The Story of ASELORA
Discover
A Drop of Nature. A Touch of Luxury.
ASELORA was born in Nyírbátor, in north-eastern Hungary, where nature, health and luxury meet. The brand was founded by Csilla Judit Szabó and Balázs Ádám Bákonyi and launched in 2025 by Kevin Forest Ltd., a Nyírbátor-based company established in 2013.
Our aim is to present the natural value of Hungarian honey in a premium, international setting, for those who appreciate nature, quality and refined simplicity.
The farms connected to our founders and owners manage several hundred hectares of arable land and orchards, along with several hundred hectares of acacia forest around Nyírbátor. Part of this land is farmed organically, respecting the rhythm and balance of nature.
These forests, orchards and fields are more than a backdrop: they are where the ASELORA story begins. Our goal is to show the connection between the landscape, the blossoms, the work of the bees, the soil and human expertise: the flower it was born from, the bee that created it, and the land that brought it to life.
As consumers increasingly look for organic, premium and thoughtfully crafted products, ASELORA offers a distinctive approach to honey and honey-based creations. For them, ASELORA creates a new category: Functional Luxury, where a luxurious way of life, health-consciousness and the culture of gifting meet.
Alongside classic Hungarian honeys, the world of ASELORA includes infused honeys, functional honey-based products, honey sticks for children and premium gift collections.
ASELORA is more than a brand.
It is a choice.
A choice to respect nature, commit to quality, and choose the quiet elegance of refined simplicity.
Golden drops from Hungary
Every drop of our honey is born from the purity and richness of the Hungarian landscapes, where the rhythm of nature meets the care of traditional, artisanal beekeeping. From the heart of Europe, we create honey that embodies sustainable production and premium quality, carrying the essence of the continent’s luxury not only in taste but in spirit.
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Our Product Catalogue
Discover the full ASELORA collection in one refined overview. Our product catalogue presents the complete world of ASELORA — from pure acacia honey to infused creations and functional honey concepts — with detailed product information and visual inspiration. Explore our philosophy, craftsmanship and carefully curated portfolio, created for those who value quality, balance and quiet luxury. Download the catalogue to learn more about our products, formats and possibilities for retail, hospitality and gifting.